Soccer star Ronaldo pushed two bottles of Coke aside at a Euro 2020 press conference and urged people to drink water.

Coca-Cola’s market value dropped by $4 billion in response, which highlighted the risks for brands in a social media age.

Many brands are paying sports stars huge amounts of money to endorse their products, says Trevor Twamley – co-founder of Sport Endorse Ltd.

Embed: Radio interview

Link out to: https://www.rte.ie/radio1/the-business/programmes/2021/0619/1229096-the-business-saturday-19-june-2021/