Published in the Sunday Independent on May 5, 2024, the article discusses Sport Endorse’ plan to expand into the US collegiate sports market to support athletes in valuing and profiting from their name, image, and likeness (NIL). With a platform already boasting 5,500 athletes and 1,500 brands in Ireland, the UK, and beyond, Sport Endorse aims to tap into this lucrative market by connecting brands with college athletes for ambassador, influencer and speaker collaborations, leveraging their robust and scalable technology. The firm is in the process of raising $1.5 million in funding to establish offices in New York and is projecting excellent growth. Read more