At HOVERAir, innovation meets simplicity. Their self-flying cameras are changing how athletes, creators, and travellers capture their stories. The pocket-sized HOVERAir ProMax films in 8K, launches from the palm of your hand, and can follow at speeds of over 42 km/h — all without a pilot. It’s the perfect tool for capturing hands-free content on the go.
To build awareness across Europe, HOVERAir partnered with Sport Endorse to connect with athletes and influencers across multiple sports and nationalities.
A Campaign Powered by Athlete Content
Through Sport Endorse, HOVERAir launched a product seeding campaign that attracted over 110 elite athletes eager to collaborate. From this pool, the brand selected 24+ athletes to receive the HOVERAir X1 ProMax kit (valued at €1,200) and create authentic content showcasing the camera in action.
So far, 14 athletes have gone live with content, generating ~400K organic video views across Instagram, TikTok, and YouTube — and the campaign is still ongoing.
Athletes represented a variety of sports including cycling, ultrarunning, snowboarding, MMA, fitness, and triathlon, and came from markets such as Spain, the UK, and Ireland. This diversity not only maximised reach but also allowed HOVERAir to position its product in multiple lifestyle and performance contexts.
Example Athlete Content
Here are just a few highlights from the campaign:
1. Laura Martin – Cycling, UK
2. Alejandra De Benit. – MMA, Spain
3. Tom Evans – Ultrarunning, UK
4. Beatriz Crespo – Fitness Influencer, Spain
5. Conor Grant – Autoracing, Ireland
What the Client Said
“Really amazing how well this is perceived and the people you have on the platform… Congrats.”
— Martin Steinbach, CMO, HOVERAir Official
How Simple It Is to Book Talent with Sport Endorse
One of the biggest wins of this campaign was the ease with which HOVERAir could activate athlete partnerships. With Sport Endorse, the process is simple:
1.Create an opportunity – define campaign objectives, deliverables, and athlete requirements.
2. Athletes apply – talent discover and apply for the campaign directly via the platform.
3. Select & contract – the brand reviews applicants, selects the right athletes, and finalises agreements seamlessly in-platform.
This campaign demonstrates the power of athlete-driven content to generate authentic awareness across multiple markets. With 110+ applicants, 24+ selected athletes, and 400K+ views already generated, HOVERAir successfully positioned its product among sports communities in Spain, the UK, and Ireland.
And this is just the beginning — with content still rolling out, the campaign’s reach and impact will only grow further.👉 Discover HOVERAir | Learn more about Sport Endorse
+353 1 546 1103
hello@cms.sportendorse.com
+353 1 546 1103
hello@cms.sportendorse.com
